FROM RECORD SALES TO REVOLUTIONARY DATABASES: UNITED COUNTRY’S 1970S LEGACY

FROM RECORD SALES TO REVOLUTIONARY DATABASES: UNITED COUNTRY’S 1970S LEGACY

As we celebrate 100 years of United Country, we’re taking a look back at the key moments that shaped our legacy. The 1970s were a pivotal decade—one of record-breaking sales and groundbreaking innovations that set the stage for the future of real estate and auctions.

A Landmark Year in Sales

In 1972, United Country reported a 48-year record high in sales volume, reaching an impressive $297,800,000—a 30% year-over-year increase. This growth reflected our commitment to helping buyers and sellers connect across the country, a mission that continues to drive us today.

Revolutionizing Buyer Connections

The 1970s also saw the introduction of a game-changing innovation: our very first buyer lead database. This tool allowed sellers to instantly connect with buyers already searching for properties like theirs, making the selling process more efficient and effective.

Fast forward to today, and that pioneering idea has evolved into a private database of over 1 million opt-in buyers—an invaluable resource for our sellers and brokers.

A Legacy of Progress

United Country’s ability to embrace technology and innovation has been a driving force behind our success for the past century. From the early days of print advertising to today’s cutting-edge digital marketing strategies, we remain committed to leading the industry and delivering unmatched results for our clients.

Stay tuned as we continue to reflect on our 100-year journey and the milestones that have shaped our success. Here’s to the next century of growth and innovation!

Learn more about United Country Real Estate’s legacy and commitment to connecting buyers and sellers at www.UnitedCountry.com