July 1, 2025 (KANSAS CITY, Mo.) – United Country Auction Services (UCAS) – the nation's largest organization of auctioneers and real estate professionals – has inked a strategic partnership with Artificial Intelligence (AI) cataloging software company Listernaut. The deal will help UCAS’ auctioneers streamline the auction process through new and intriguing uses of AI.
Listernaut touts
its software as “the world’s fastest and easiest to use” for AI cataloging of
online auctions, e-commerce platforms, collectors, financial professionals and
beyond. Users can provide product images in bulk and Listernaut can organize
everything and write descriptions with extensive detail, customized to any
desired tone. The software also allows users to create product listings
instantly by scanning a UPC or providing a photo, which AI will use to write
content.
UCAS,
which operates within 100-year-old national franchise United Country Real
Estate, initially plans to use the AI software to write headlines
and body copy descriptions for the auction lots managed by its network of
auctioneers.
“This can significantly reduce the amount of time it
takes an auctioneer to inventory and catalog the contents of a home, business
or any personal property asset,” said UCAS President Shawn Terrel. “It’s going
to transform the way our auctioneers catalog and market assets, and with
results that are incredibly efficient and accurate.”
Listernaut offers clients the ability to sell or post on
multiple platforms at once, and in a relatively short time has already seen
successful integrations with major e-commerce and auction businesses. The
company lists Amazon, eBay, Wal-Mart, Auctionflex, HiBid, Invaluable and many
others among its clients.
The new UCAS partnership with Listernaut represents a
powerful combination of two successful companies — one an auction business that
generates $9.3 billion in annual gross transactions, and the other a provider
of cutting-edge AI tech that’s changing the game.
"United Country Auction Services represents the gold
standard in auction and real estate services," said Listernaut Chief
Executive Officer Bert Leffel. “UCAS’ commitment to excellence and innovation
aligns perfectly with our mission to revolutionize how professionals catalog
and manage assets. Together, we're creating a solution that will set new
industry benchmarks for efficiency and client service."
Terrel said UCAS plans to rely on Listernaut’s offerings
for sales of luxury properties, commercial real estate, large-scale asset
liquidations and more. And one can forget about any concerns of AI eliminating
the human connections that have long been critical to UCAS’ success. Terrel
expects the same personalized, one-client-at-a-time approach that has been part
of United Country’s identity since the beginning.
“This is a major leap forward in auction technology and
effectiveness,” Terrel said. “It’s going to allow us to offer our clients
faster turnaround times, more detailed asset descriptions and ultimately better
results at auction. What used to take our auctioneers hours or even days can
now be accomplished in minutes.”
UCAS plans to highlight its new partnership with Listernaut
at the upcoming National Auction Association Convention in
mid-July, followed by its own 16th
Annual Auction Expo in September.
About United Country Auction Services
United Country Auction Services (at auctions.unitedcountry.com) is
the largest and only organization of auctioneers and real estate professionals
in the nation with more than 4,000 professionals and approximately 500 offices
across the United States. With a heritage dating back to 1925, United Country
Auction Services is an industry leader in auction marketing for land,
commercial and residential properties, luxury properties and personal property.
The organization’s leaders include past and current executives, directors and
members of the National Auctioneer Association and State Associations, as well
as multiple International and State Auctioneer Champions and Auctioneers Hall
of Fame Members.
About Listernaut
Listernaut (at listernaut.com) is
the world's fastest and easiest-to-use AI cataloging software for online
auctions, e-commerce platforms, collectors, financial professionals, insurance
policy management and inventory management audits. The platform enables users
to send bulk images for automated catalog creation with customizable detail
levels and tone, while also providing instant product listing capabilities
through UPC scanning and photo capture. Listernaut's technology includes an
editable quality control database and multi-platform posting capabilities.
# # #